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3 Foolproof Instagram Strategies to Grow Your Small Business

3 Foolproof Instagram Strategies to Grow Your Small Business

New to Instagram? Seasoned user? Either way, here are some foolproof Instagram strategies you can use to grow your small business.

Instagram is a great place to post your selfies, pet pics, and posts about your delicious meals. But did you know that it’s also a great way to grow your business?

As of last year, Instagram has over 1 billion users. With the right Instagram strategies, you can use Instagram to grow your small business and compete with the big guys.

Here are three tips to help you master Instagram.

1. Establish Objectives and Metrics

Instagram is a great way to grow your business. In general, there are several reasons why companies love using Instagram.

  • It’s a free platform
  • It has a built-in audience
  • Instagram works well with other social media platforms

There’s a lot you can do with Instagram. However, you’ll need to establish what, specifically, defines success in this instance.

Is your only aim to increase awareness and boost your digital presence? Are you looking to increase customer engagement? Are you intending to use Instagram as a means of attracting customers to your physical store?

It’s understandable that you may have answered ‘yes’ to all of those. With that said, it’s important to gain a deeper understanding of your hopes for your brand new Instagram marketing ideas.

With these objectives, you’ll be able to clearly define your progress using metrics.

2. The Most Effective Instagram Strategies Require Consistency

With your goals and objectives defined, you’re almost ready to start posting and attracting followers.

But before you do, it’s best to come up with a coherent, consistent strategy.

Your Instagram profile needs a unique, uniform look. People should be able to click on your profile and immediately understand what your brand is about.

Therefore, it’s best that you keep posts limited to only what’s relevant to your business.

On the topic of consistency, many brands struggle with how much or how little to post. There’s no set rule when it comes to social media.

As long as you’re keeping your brand’s name in your audience’s feeds without spamming them, you should be fine. Frequent posts won’t impact your reach, so don’t be afraid to post multiple times per day.

3. Engage with Your Audience

A desire to improve your brand awareness is a great thing. But don’t get so caught up in perfecting your posts that you forget why it’s called social media in the first place.

As effective as a great post is, it’s nothing without strong, frequent engagement behind it. Interact with your customers whenever possible. There are even ways in which you can make your posts more interactive.

Taking polls, encouraging hashtag usage (which is also great for your SEO), or asking users to comment are all great ways to get your audience involved.

Don’t take these strategies for granted. A fun, interactive brand resonates far more than a cold, distant one.

Above all else, strive to be authentic to your brand’s voice. Customers can tell if you’re pandering, so balance the line between fun and engaging and informative.

Build Your Brand Through Instagram

Instagram StrategiesWith its massive user base and marketing potential, Instagram is a fun and easy way for companies to grow their businesses.

It may take some time for you to see results, even with well-optimized Instagram strategies. This is normal. You should always pay attention to what metrics you have and stick to your objectives.

If you need some help growing your small business, we’d love to help. Get in touch today and let’s work together to make your business bigger than ever.

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