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Nail Salon Ideas: How to Successfully Market Your Business

Nail Salon Ideas: How to Successfully Market Your Business

If you’re running your own nail salon, you want as many clients as possible. We look at some effective nail salon ideas to keep the customers coming.

In 2017, Americans spent $8.5 billion in nail salons, and that figure has been growing since the 1990s.

It’s never been a better time to be running your own nail salon, but it’s also getting pretty competitive out there.

How are you going to market your nail spa so you stand out from the crowd?

If you’re struggling for ideas, then don’t worry. Keep reading for some amazing nail salon ideas that will boost your income and dazzle the competition.

Get Online

If you don’t already have a website for your nail salon, then you should really start thinking about getting online as soon as possible.

Most people search for businesses and services online, and if they can’t see what you do on their phone or laptop, they may never know you are there.

A website is your shop window onto the world. You can use it to showcase all your services, display pictures of your nail art, publish great customer reviews, as well as all of your contact details.

If you are not confident about designing your own website, then you can always find web design advice right here.

You should also be thinking about how you can use search engine optimization (SEO) to help your website come out on top of any internet searches. Any small advantages you can gain over your competitors can make all the difference!

Make the Most Out Of Social Media

Making the most out of your social media presence is vital for any nail salon marketing plan. With over 2 billion active Facebook users in the world, you cannot afford to get left behind.

Publishing regular posts and keeping your business information up to date, will keep your social media presence fresh.

Also, make sure you use plenty of photos and visual media so your social media posts are eye-catching and show your services in their best light.

Tell Your Community About Your Nail Salon Ideas

Sometimes there is no substitute for talking to people face to face. If you have great nail salon ideas then get out into your community and tell people!

It’s likely that most of your client base will be local to you, so get out in the local streets and hand out fliers and post coupons and deals through letterboxes.

Reward Loyalty

Going out and gaining new customers for your nail salon is one thing. Keeping hold of them is another.

Customer retention can be quite a challenge in any industry. One of the things you can do to keep people coming back to your nail salon is to reward their loyalty.

Consider a loyalty stamp scheme where customers can get their 10th manicure free. Or offer deals on varnishes and products for regular customers.

Talk To Us About Marketing

We’re here to help you with all of your nail salon ideas, and help you expand your business through marketing.

Talk to us about the ways in which our services can enhance your business, and you’ll soon be reaping the benefits.

Contact us today for a free website evaluation.