Restaurant Marketing: How to Make Your Restaurant the Hottest Spot to Eat
Top Restaurant Marketing Tips
The restaurant business can be especially tough. If you own a restaurant, check out these top restaurant marketing tips.
Owning and operating a restaurant can be tough, to say the least. In fact, according to one study, up to 60% of restaurants close their doors for good within a year of opening.
One of the biggest reasons why so many restaurants fail is a failure to capitalize on available marketing resources.
Want to avoid becoming the next casualty in an increasingly difficult field? Here are a few restaurant marketing tips to help keep your restaurant — and customers’ stomachs — full.
Make Your Business Discoverable
Did you know that customers are looking for restaurants just like yours? According to reports, 81% of consumers reported that they searched for local restaurants via their phone.
So when a potential customer gets hungry, you’ll need to make sure they know where to find you.
The first step in any restaurant marketing plan is to make your information as available as possible.
Thanks to the Internet and SEO, there are plenty of ways to do so, starting with spreading your restaurant’s name, address, and phone number as often as possible.
Make sure your restaurant is listed on local food blogs, review sites, Google, and social media.
Build a Great Website
A great website is as integral to a restaurant’s success as its physical location, especially since so many customers prefer to research their dining options before making a decision.
Make sure your restaurant is in the running by building a well-designed site that’s as warm and welcoming as your restaurant itself.
Be sure to include the NAP information you provided beforehand, as well as directions to your restaurant and a digital copy of your menu.
But content isn’t all that matters. To keep up with expectations, your site needs to load within a few seconds.
You’ll also need a mobile component comparable to your desktop site.
See our web design advice page for more info on building a great site.
Encourage Customer Engagement
Looking for the best restaurant marketing plan? Happy, vocal customers and a strong engagement plan are two of your biggest assets.
An aggregation of positive reviews can help you build up more steam than most other forms of marketing.
84% of people said that they trust online reviews as much as a friend’s personal opinion. 68% of those respondents also claimed that they made a decision within reading between one and six reviews.
Have no doubt about it, customer engagement and reputation management matter.
There are several easy ways to foster positive online interactions and encourage reviews.
Include your social media information on your receipts. You may also want to add a brief blurb telling suggesting that customers fill out a quick review on Facebook to let you know how you’re doing.
It’s also important to maintain a strong social presence. Post on your pages on a regular basis. Update your audience on specials, menu changes, and interact with your customer base.
Restaurant Marketing in the Modern Age
It may seem like restaurant marketing is near impossible. But customers aren’t the only ones who have more options than ever.
Newer technologies, like mobile pages and social media, are a restaurant’s best friend. By improving your digital presence, you’ll soon notice an increase in foot traffic.
Get in touch today for a free website evaluation and see how you stack up to the competition.