5 Genius Salon Marketing Tips to Help You Thrive this Holiday Season
Salon Marketing – 5 Genius Salon Marketing Tips to Help You Thrive this Holiday Season
Are you ready to make this holiday season your busiest ever? These 5 genius salon marketing ideas will help you build client loyalty and attract new clientele.
You’ve decorated your station. You’ve started tackling your Christmas shopping list. But, is your salon marketing strategy actually ready for this upcoming holiday season?
Whether you’re looking to attract new clients or retain customer loyalty, this time of year is critical for salons. Let’s get into the top tips!
Let’s be real here: you can’t afford to procrastinate on your holiday schedule. In other words, don’t wait until a few days before the holiday to target your promotions.
By the time November begins, you want to have a solid plan for how you anticipate tackling the next few weeks. This means identifying the types of discounts you want to run, how long you intend to run them for, and what kinds of customers you want to attract.
At this point, you should contact your current clients and remind them how quickly the books will fill up during the holidays. Consider offering clients a promotion for booking before a specific deadline.
Reward Your Clients
If you have VIP clients, now is the time to thank them for their loyalty! Send them a ‘thank you’ by offering an email or text message for a gift or significant discount off their next service.
Don’t forget to offer an incentive for holiday referrals or services. This is a great way to introduce new clients to your business in the new year.
Create a Holiday Raffle
Spread some holiday cheer with your clients by running a prize giveaway. You can achieve this by giving tickets to clients who buy a service with you. Enter them into the drawing for a grand prize.
The prize is up to you, but you can get creative with it. Consider a monetary option or an exclusive salon service. Just make sure that it’s enticing enough that people will want to enter and win.
Provide A Gift With Purchase
Want to give your clients an additional incentive to purchase a service with you? Toss in a small gift, such as a trial-sized bottle of shampoo or a lipstick.
Another popular option: offer a holiday referral program and reward customers with a $10-$20 gift certificate if they purchase a certain number of gift cards or services with you.
Promote Your Promotions
Once you have your marketing plan in place, you need to advertise it to the world. Make sure that you have a content calendar set up on your company’s email and social media profiles.
Encourage sharing, liking, and favoriting your posts by offering incentives to clients who promote your services.
Also, if you haven’t optimized your local SEO, now is the time. If you live in a region saturated with salons, this will help your website rise above the competition.
Final Thoughts on Salon Marketing In the Holiday Season
Having a strong salon marketing plan can dramatically set you apart from the competition during the busy season.
Do you want to see how your website stacks up to others? Receive a free website evaluation from us today!