Top 5 Social Media Strategies to Boost Your Company’s SEO
Top 5 Social SEO Strategies To Try
In this guide, discover how you can use your social media channels to boost the SEO and ranking of your company. Follow these 5 social SEO tips.
You have a lot on your plate trying to get your website to rank on Google. Does it make sense to focus your efforts on your social media?
Other marketers think so. Research has shown social to be correlated to higher rankings in search.
But how can you use social media to help you rank better? This post will show you how.
Follow the five tips below to step up the social SEO for your business.
1. Grow Your Followers
What makes you trust a company?
A business that only has a few customers and no reputation is a lot harder to trust than an established company that is followed by thousands. When you increase your presence on social media, you are telling people and search engines that people like you and what you do.
This following not only helps your brand but also proves to search engines that you are trusted.
2. Optimize Posts for Local
Do you work with local brands and events in your community? Make sure to post about it on your social media accounts.
Doing so signals to Google that you’re an active member in your community, and it could increase your visibility in social media and rankings.
Engaging with other local companies also allows you to collaborate online. This collaboration can lead to linking opportunities that may increase the ranking power of your website.
3. Make Shareable Content
Making engaging content doesn’t only keep your older fans coming back. It also gives them something to share on their social media profiles.
When you make content that is easily shared, you’re exposing your brand to people who may not have found you otherwise.
This exposure will lead more people to your site, and it will also increase your social media following. Your expanded audience will increase your brand reputation online and make you a more trusted company.
4. Use the Right Keywords in Your Profiles
When someone tries to find your services, they use specific keywords when searching. If you don’t include these on your website or social media properties, they might not show up in searches.
Make sure you have the keywords that describe your business. This way, they show up on social media and in organic search results.
5. Experiment with Video
Video is making up more and more of the content consumed on the internet. It isn’t uncommon anymore for a video to outrank text content in search engines.
Video is also a great way to engage with your audience. You don’t just have to tell your potential customers what you can do for them. You can show them too.
Don’t Skip Social SEO to Help Your Rankings
You don’t have to stick with one or the other. Use social SEO alongside regular SEO to optimize your rankings in the search engines. The more people who have eyes on your brand, the more chance for exposure you have for your company.
Are you looking for a service to help get your marketing and SEO on track? Contact us today to learn how we can spread the word about your company!